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Recent Sales Articles
Law Firms Can Learn Guerilla Marketing from Clever Lender A Canadian credit union launched a guerilla marketing campaign to reinforce a message of safety and strength. As reported by Jeffry Pilcher, FirstOntario placed bikes, park benches, fire hydrants and bubble wrap in unexpected ways around key communities to drive home the message that the credit union’s short-term investments are “Extra safe.”
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Networking Success for the Single Attorney There are unique strategies you can pursue when networking as a single attorney, and these differ from the options that married people have. According to PR expert Christy Burke, certain doors are wide open for single people that are closed to their married counterparts.
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Multiply Your Caseload With Commercial Subprime Loan Litigation
The number of subprime-related court filings is skyrocketing, according to new research. Liability expert Kevin M. LaCroix, Esq. identifies the causes of action, plaintiffs and defendants.
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 Premeditated Business Development
Recessions can be a true test of "survival of the fittest" for law firms. Larry Bodine describes four methods to exploit the weak points of a competitor's client relationships and lure prize clients away without violating ethical guidelines.
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Need-to-Know News
AVVO Has Lost its Credibility
Sued and vilified since it started, Avvo picks up fresh criticism from blogger Scott H. Greenfield.
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 LMA Abandons its Listserv
The Legal Marketing Association is shutting off its listserv on Feb. 1, 2009. Meanwhile, the LawMarketing Listserv, which has been in continuous operation for 12 years, remains open to everyone.
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Legal Marketing Technology
Top 10 mistakes People Make on LinkedIn
Don't use a photo of yourself in a baseball cap and don't leave your employment history incomplete. Marketing consultant Christine Pilsch spotlights the most common mistakes on the legal profession's major online social network.
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 Sixteen Reasons to Tweet on Twitter
Twitter is the newest tech sensation in legal marketing. Lawyer Robert Ambrogi explains how to use the microblogging tool to mold your image, distribute news and attract new clients.
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