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Recent Sales Articles
For Marketers: Kryptonite That Will Overcome Attorney Objections Savvy marketers reach for their kryptonite — the irrefutable element that overcomes all lawyer objections to new marketing initiatives, the factor that cannot be argued with, the singularity that cannot be distinguished away. The kryptonite is facts.
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Companies Want Law Firms to Help Them Increase Revenue and Cut Costs New research shows that clients want professional firms to increase revenue growth, cut operating expenses, and demonstrate industry expertise.
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Employment Law Litigation Goes Through the Roof
Discrimination claims filed with the EEOC are at a 44-year high, creating a burgeoning practice area for lawyers.
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 Chief Legal Officers Don’t Think Law Firms Are Serious About Change
Corporate counsel will be sending less work to law firms, will be shopping for value and believe law firms are not serious about changing their ways, according to a new Altman Weil study.
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Need-to-Know News
Lawyer Held Liable for Faxing Newsletters is Vindicated
The New York Court of Appeals reversed a preposterous 2006 ruling that held a plaintiff's attorney liable for faxing newsletters about legal malpractice trends.
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 Job Hunting in the Current Economy
To network successfully in the course of a job search, you must first develop a personal brand and then clearly communicate it in a wide range of traditional and electronic networks.
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Legal Marketing Technology
E-mail Subject Lines that Generate Leads and New Business
The 50-character subject line can make or break you email campaign. Lyris Listmanager software offers 10 rules to get your subscribers to take action.
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 Twitter's Growth Screeches to a Halt -- It Was All Hype
The facts show that like CB radios, pet rocks and mood rings, Twitter is turning out to be a fad that has peaked.
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Shakers and Stirrers NYC - Business Networking Mixer
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